About Us
About Amai
Amai is a brand born from India’s rich cultural roots, with a vision to preserve and promote the beauty of traditional Indian wear. Operating under our parent firm Disha Creation, established in 2015, Amai represents our journey of blending heritage with craftsmanship, offering sarees, lehengas, and suits crafted in pure fabrics with handworked detailing.
Our Story
The story of Amai begins with Mrs. Manju Sharma, a passionate school teacher who, beyond her teaching career, always found joy in designing, decoration, and crafts. In 2015, she decided to turn her passion into reality by creating handcrafted decorative items from home and sharing them within her circle of friends and family.
With dedication and hard work, this small endeavor grew into Disha Creation, a proprietorship firm that started selling products through social media and third-party platforms. Over time, the firm expanded into traditional Indian wear, marking a new chapter of growth.
In 2020, her son Mr. Nihansh Sharma joined the business, bringing fresh energy and vision. Together, they nurtured the firm’s growth and laid the foundation of Amai—a brand committed to honoring India’s traditions while delivering elegance for the modern generation.
Our Philosophy
At Amai, we believe fashion is not just about clothing, but about carrying forward a legacy. Every piece we create reflects authentic Indian artistry, celebrating our culture through pure fabrics and intricate handwork. With a passion that started at home, we now aspire to reach every home, ensuring our heritage continues to shine through fashion.
Our Mission
At Amai, our mission is to celebrate and promote the richness of Indian culture through timeless ethnic wear. We are dedicated to offering our customers only the finest quality fabrics paired with intricate, pure handwork that reflects authentic artistry. Each creation is thoughtfully designed to preserve tradition while adding elegance to modern fashion, ensuring that every piece tells a story of heritage, craftsmanship, and beauty.