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Our Story

Get to know our story of what values we provide and believe in
Amai Jaipur

Weaving Heritage into Modern Elegance

Welcome to Amai Jaipur, a brand dedicated to preserving and promoting the timeless artistry of traditional Indian wear. Operating under our parent firm, Disha Creation, which was established in 2015, our journey is a heartfelt blend of heritage, passion, and exquisite craftsmanship.

A Legacy Born from Passion

The story of Disha Creation began in 2015 with Mrs. Manju Sharma, a dedicated school teacher whose true passion lay in design, decoration, and crafts. What started as a small endeavor creating handcrafted decorative items from her home quickly grew, fueled by her dedication and the support of her community. This passion project blossomed into Disha Creation, a proprietorship firm that successfully expanded its reach through social media and online platforms. This growth naturally led us into the realm of traditional Indian wear. In 2020, her son, Mr. Nihansh Sharma, joined the firm, infusing fresh energy and a modern vision. Together, they nurtured this vision, laying the foundation for Amai Jaipur.

Purity and Artistry

At Amai, we believe that fashion is more than just clothing it's about carrying forward a cultural legacy. Our core offerings sarees, lehengas, and suits are crafted with a non-negotiable commitment to pure fabrics and intricate handworked detailing. Every stitch and pattern reflects authentic Indian artistry, celebrating the richness of our culture. Our Mission is simple yet profound to celebrate and promote the richness of Indian culture through timeless ethnic wear. We ensure that every creation is thoughtfully designed to preserve tradition while adding an unmistakable touch of elegance to modern fashion.

Amai Jaipur

Honouring Tradition, Embracing the Modern

Today, Amai Jaipur is a well-known brand, serving a worldwide audience. We take immense pride in encouraging and promoting Traditional Indian Wear among the younger generations. From a passion that started at home, we now aspire to reach every home, ensuring our rich heritage continues to shine brilliantly. When you choose Amai, you are choosing a piece that tells a story of heritage, craftsmanship, and enduring beauty.

Indian Tradition, Mordern Elegance

Our journey began with the sincere ambition of weaving tradition into pure, handcrafted elegance.

Every piece embodies meticulous care and standard.

Every piece at Amai Jaipur is a testament to the meticulous care poured into its creation and the enduring standard of quality we uphold. It embodies the purity of our fabrics, the sincerity of our craftsmanship, and the rich legacy woven into traditional Indian attire.

AMAI JAIPUR's

Highly Skilled Hierarchy

Manju Sharma

CEO

Nihansh Sharma

MD

Harshita Sukhwal

DOP